Social Media is about three things – connecting, creating, and engaging. Sounds simple enough, but the value of everything you do to utilize social media will all go back to who you are engaging with.
If correctly used social media marketing can provide you a platform for brand awareness, expression, networking, and a tremendous boost in traffic & sales. The problem is most people don’t know how to utilize the social media properties perfectly.
Follow these simple tips to create your strategy for Social Media Marketing success:
- Connect With Your Target Market
Get a vision of your ideal customer or website visitor in your mind. Who are they? What are they looking for? What do they require the most? What do you assume they demand from you through social media communications?
Examine what they undergo on their end in everything you do. They are the person that you need to pull into your funnel, so you want to make a great impression – and also include a strong, explicit call-to-action.
- Offer Compatible, Quality Content
The content that you post to social media should be both consistent as in general updates, and also must be compatible with your overall message or purpose. If you are a MLM recruiter, for example, provide quality resources for recruits. If you own an e-commerce gardening site, offer growing tips. Whatever your message is, it is important to make it compatible across the web.
This helps you achieve your branding objectives and allows you to produce the perception that you require people to have of you or your company. Being consistent with your message and your branding also helps toward your goal of significance and theming when it comes to SEO.
- Concentrate on Content, Not Marketing
Most people get this backward. If you focus on relevant, high-quality content, then that content will do the marketing for you. You don’t have to Digg or bookmark your content, but rather focus on writing such exceptional content that your readers will share it for you. When people like what you have to say, they will share it. And when they like and share it, search engines will take note. Write top quality content and updates, and let the rest happen naturally.
- Social Networking
To truly manage your social media marketing goals, it is important to do some social networking as well. Forget the word “opponent.” Other webmasters in your niche will be your trustworthy friends in the social media landscape!
Locate every competitor on your level and build an “inner circle” of friends or industry peers. These are people you can examine or be interviewed by, exchange links with, a joint venture with, etc. Stop seeing them as competition, and look at how you can leverage each other’s position in the marketplace!
Adam Coomes is the founder of Salt Rank . Adam and the Salt Rank team has helped many small businesses achieve success by providing a marketing service that gets results.Adam was named as one of Bloomberg Business Week’s “Best Young Tech Entrepreneurs” and a “Top 20 In Their Twenties” by Ingram’s Magazine.