Promotional gifts are used for the purpose of promoting an event, brand, company or a corporate identity. These items are mostly gifted during the marketing campaigns or trade shows. These branded promotional products have emerged out as the best advertising elements that take the reach of your brand at a global level. In the today’s competitive world, the best manner to stay in the consciousness of the audience is by doing something different for them. Promotional products are one of those active marketing tools which establish a stronger relationship between customers & company. So, let us learn about the 5 major promotional gifts that might align with the customer preferences.
Personalized Bags And T-Shirts
One of the prime reasons for the companies to gift these branded promotional products is to attract a greater pool of customers towards their brand. Gifting personalized bags & t-shirts might be the right way to begin this journey of customer retention. When the customers use these products which has the company logo inscribed on it, more & more people get to know about the brand. This also refreshed the consumer’s memory regarding the product.
If you are looking for a promotional gift option that is economical, pens might be the right pick for you. Another reason for its popularity is its small size & usefulness. Pens are the most common items which are shared between the people. Hence, they serve the purpose of enhancing the visibility of the brand. Another branded promotional product which can be used as a replacement to the pens is post-its.
Mugs & Water Bottles
There could not be a better way to bring more exposure to your brand than by gifting high-quality water bottles & mugs to the customers. Customers tend to use these items extensively during the travel. Therefore, a large flock of people gets to know about your company. Mugs & bottles have a bigger surface area which provides enough space to highlight the logo of your company.
If you have planned to provide the gifts on an occasion such as trade show or marketing event, it is better to gift tote bags for carrying the necessary documents such as pamphlets, brochures, and booklets. The major advantage of using it as the promotional gift is that it get used immediately.
Many of your customers might be using notepads on a daily basis & this gives you a valid reason to make it your next promotional gift. However, to increase your visibility it is essential to print the logos on both pages & back covers. Back covers don’t get as much visibility as the pages as the customers normally leave the notepads open.
Innovative promotional gifts not only spread a word about your brand but also introduces the customers with the creativity of your company. Hence, gift the aforementioned products to your customers & make your brand reach even greater heights.