One of the most important factors that you have to consider when creating a design for your website is the user experience. In other words, you have to ensure that the design is very organized so that your website visitors know exactly where to get the information they are looking for without any difficulty. A website that is poorly designed often causes a lot of confusion to your visitors and this may cause them not to revisit again. Building a website does not require you to have a degree in design, there is so many website design software you can use. All you need is basic computer skills and you can build a beautiful and user-friendly website that will stand out. Some of the top tips that will help you achieve this includes;
1. Focus on Simplicity
Visiting most of the websites where so many advanced web designs have been used such as page transitions and elements that help you move into view while scrolling often can make you feel as though your site needs this and if it doesn’t, then you do not measure up. Well, this is absolutely not true! While those can make your website attractive, what really draws your target audience is your content. Building a simple website goes a long way in helping your users easily find the information they are looking for without distracting them from the whole point of visiting-content. Additionally, when you employ a simple web design, you are making it easy for you to make updates hence, keeping your content fresh and relevant.
2. Maintain relevance
Well, after the first point I have discussed above, it is easy to think of the website design and content as two distinct factors. However, I would like you to think of your content as a feature that models your web design. When creating your website, a design without content is really not design. In other words, it is your design that serves a purpose, which is content. When designing your website, it is important that you focus on the content. For instance, you can keep the higher-level content at the top of the page and the opposite is also true. As the user scrolls further down the pages, they are digging up more and more information. Take advantage of that and provide high-quality content to keep your readers stimulated to read on.
3. Use white spaces
Imagine that you visit a house that is painted white, what do you see? Well, simply put, when you invest in white spaces, the readers will not be distracted by all the colors and designs going on because their focus is on the content. When designing a website, pay attention to white spaces as they are very good for your readers. Instead of filling up every space with something allow some white space to depict a sense of organization. It will simply direct your readers to what you want them to see. It will simply make your site appetizing, clean and uncluttered!
4. Simple Navigation
To allow people to move around easily on your website is an important factor to consider when designing your website. The best way to ensure ease is using links sparingly by limiting menus to a select key factor. These links should just be the top most important pages you would like your site visitors to see. These can include page, contact page among others.
5. Ensure the site is responsive
One of the most important questions you should ask yourself when designing a website is whether responsiveness is important to you or not. Responsiveness simply means that your website is optimized for use on different devices such as mobile phones, tablets, windows and MacBook among others. Well, there is really no good reason why anyone would not want their website to work on multiple devices. When designing, you have to choose designs themes that are responsive for all devices. Today, there are more and more people using their smartphones to access the internet. Limiting them from accessing your web content is really not good for business.
6. Have a Call to Action
This is one of the features that is often overlooked by web designers. One thing that you have to understand is that users often have a short attention span. This means that, your website has to ensure that it is helping or redirecting visitors on where to click to get what they are looking for, otherwise, they will just leave. If you want them to buy, provide a call to action button “Buy Now” or if they are looking to check out provide a call to action button “Check Out” to direct them on the next step to take. Leaving your visitors to figure out on their own can be frustrating and will lead to zero conversions.
7. Use visual cues to direct attention
As mentioned before, one of the main functions of web design is to guide users. One way to achieve this is by assigning different weight to different elements. This way, you simply direct focus where you want it to go. You can also use pictures of people looking towards a given direction, this way, your readers will also look in that direction. The good thing is that you do not have to be subtle about it, you can simply be blunt.
These are a few of the many key design tips you can use to create your website. After all, is said and done, one thing to bear in mind is for you to keep your website as simple as possible. Simplicity plus high quality consistent and relevant content makes it easy for users to navigate through your website.